This soap is high olive, also contains coconut, palm, jojoba, hemp and almond as well as shea butter. Our price is $3.50 per unit. These soaps are naturally scented with skin safe artificial fragrance. I am aware that you can find soap for $3.25 in the state of Indiana but that soap does not have the volume of conditioning oils that our soap has along with the generous amount of shea butter we use. If we didn't use the extras we do we would charge $3 per bar. We may consider doing that if customers wish, to match the calibre of that other bar. Try ours. Ours is better!